SA Fashion Week is the only business-to-business marketing platform for fashion, footwear, accessory and jewellery in Africa. Designers show their seasonal collections to the media, buyers and their clients. SAFW Women Collections take place biannually followed by SAFW Men. The SA Fashion Week Trade Event runs parallel to the collections and is a wholesale platform for designers to sell to boutiques and online stores nationwide. This is followed by the biannual SAFW Luxury Designer Pop Up in Sandton City, and annual Menswear Pop Up Shop in June each year and the SAFW Designer Pop Up Shop in Brooklyn Mall, bringing designers and consumers together, while opening trade opportunities for the designers.

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